We are a Collective of Beauty Professionals, each specializing in our own unique area of Beauty. All of our practitioners are Experts in their fields with over 40 years of beauty experience between us ! 


Asha Allen-Silverstein

Founder and Owner of The Beauty Collective.

"I started the Beauty Collective because nothing like it existed in Toronto. A collaborative, community minded space where Beauty Professionals thrive. I didn't want to participate in the often exploitative salon model, so I opened my dream space in the vibrant  Dundas West area of Toronto!" You can catch me in studio creating some Naturally Bomb Brows & My signature Glowy Makeup! I specialize in Natural Microblading, Brow Lamination & Gua Sha Facials.

I also curate our Beauty & Lifestyle Gift Shop experience focusing on BIPOC & women brands.

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 Nikki Wood


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Face Scrub

Johanna Lyn

Johanna is one of the city's most talented and in demand Floral Artists. She creates one of a kind Floral Arrangements - both dried and fresh for special events and in celebration of everyday life! Ask about creating beautiful custom pieces that can last a lifetime. Smaller arrangements are available for purchase in store along with pre-loved vintage vases.

Johanna also teaches workshops on floral design for those who'd like to have a better grasp on all things Flowers! 

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